Our values and our journey new and improved.
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Focus on quality and innovation Respect our customers, our employees, our partners and the community around us Respect our commitments and promises Implement work in a sustainable and responsible manner.
Our career
Our journey started under the name of Tarhaqa Travel and Tourism, and we have established a group of prominent brands that we put at the service of families, businesses, pilgrims and government officials to travel around the Arab region and the world.
A new beginning
In light of the development of the world, especially in the travel sector, we had to create a brand that expresses us better, hence the launch of “Sera”. Working with new vision and goals, we are moving towards a promising future, to share our long-standing values with the region and the world through SERA, a paradigm shift that creates new travel opportunities and builds strong relationships with the world around us.
We use a variety of trusted brands to deliver on our promises to our traveling customers by improving our performance, leveraging our expertise and innovative solutions.
Travel power
Travel inspires us, changes our personality, and brings us many new experiences. Take a look at some of the characters that have changed their lives